A perspective on judgment and choice: mapping bounded rationality.
نویسنده
چکیده
Early studies of intuitive judgment and decision making conducted with the late Amos Tversky are reviewed in the context of two related concepts: an analysis of accessibility, the ease with which thoughts come to mind; a distinction between effortless intuition and deliberate reasoning. Intuitive thoughts, like percepts, are highly accessible. Determinants and consequences of accessibility help explain the central results of prospect theory, framing effects, the heuristic process of attribute substitution, and the characteristic biases that result from the substitution of nonextensional for extensional attributes. Variations in the accessibility of rules explain the occasional corrections of intuitive judgments. The study of biases is compatible with a view of intuitive thinking and decision making as generally skilled and successful.
منابع مشابه
Maps of Bounded Rationality: a Perspective on Intuitive Judgment and Choice
The work cited by the Nobel committee was done jointly with the late Amos Tversky (1937–1996) during a long and unusually close collaboration. Together, we explored the psychology of intuitive beliefs and choices and examined their bounded rationality. This essay presents a current perspective on the three major topics of our joint work: heuristics of judgment, risky choice, and framing effects...
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عنوان ژورنال:
- The American psychologist
دوره 58 9 شماره
صفحات -
تاریخ انتشار 2003